I created Passion 16 as a celebration of individuality, creativity, and the beauty of self-expression. Everyone has their own unique style, and I believe beauty should be a reflection of that, bold, effortless, and authentically you. That’s why I pour my heart into crafting the best formulas using familiar, everyday ingredients, so you always feel comfortable and confident in what you’re using.

As Passion 16 continues to grow, I’m committed to becoming even more efficient, sustainable, and inclusive because beauty should be for everyone. Your honest feedback means everything to me; it helps me understand your unique preferences so we can keep pushing creative boundaries together. Thank you for being part of this journey your passion fuels mine, and I’ll keep bringing you the quality, innovation, and love you deserve!

Hey everyone, my name is Jocelyn  Earl and I am the Owner and Creator of Passion 16, I am a 26 year old African American women from Saint Louis Missouri, with a Passion for Fashion in all things Creativity. I love making things so I decided to start my business called Passion 16. The name of my business was created during my high school years, I graduated in 2016 and realized I had a extreme passion for making things. Passion 16 was originally just suppose to be a Beauty, Clothing and Accessories shop but I eventually ventured into making home decor, candles,dtf cups etc.. the goes list on. I love having a variety of products that way everyone has something to look forward to.

I've thought about opening a clothing shop since I was a little girl, I use to play with Bratz dolls (hence wear the name came from) they always made sure to mention to having a Passion for fashion!, and my favorite number is 16 so I put them both together. I was inspired around my junior year of high school to get into fashion design and right then I knew I wanted to become a business owner and not only sell but make beauty, clothing, and accessories products so I came up with Passion 16. I initially wanted to cater to everyone's individual, unique creativity. That is why I value your opinion so much, I look forward to hearing from you all and I hope you enjoy shopping at Passion 16, I hope to make it a true experience!
Thank you all so much! for shopping my site.